2024 W3 Gold Award Winner

PEEPS Easter

We're thrilled to announce that our PEEPS Easter campaign has won Gold at the W3 Awards! This campaign showcased our innovative approach to holiday marketing, successfully positioning PEEPS as the go-to Easter treat.

Campaign Highlights:

• Dominated the Easter season with a strategy that kept PEEPS top-of-mind from post-Christmas through Easter
• Engaged audiences with relatable, fun, and nostalgic content across multiple social media platforms
• Increased product visibility by highlighting new assortments and partnerships
• Expanded product use beyond traditional consumption, encouraging family togetherness and creativity
• Leveraged influencer partnerships resulting in over 3.3M impressions and 1.2M video views

Our color-forward visuals, creative use of the PEEPS Mascot, and integration of trending content helped us stand out in a competitive landscape. By focusing on approachable storytelling and deepening emotional connections with our customers, we not only drove excitement and interest but also strengthened brand loyalty.

This award recognizes our team's dedication to creating a campaign that truly resonated with our audience, making PEEPS an integral part of Easter celebrations and beyond.