--- title: Social Media and the Customer Journey [WHITEPAPER] - A Social Media Content and Social Ad Buying Strategy by Ignite Social Media description: We have created a guide to give you tips for creating social media content that impacts the customer journey. Our approach to social media content strategy and creation enables brands to prioritize the customer experience, and as a result, see improvement in core KPIs. image: https://resources.ignitesocialmedia.com/hubfs/Mindset%20Header.png --- [![Ignite Social Media](https://resources.ignitesocialmedia.com/hs-fs/hubfs/Ignite_August2018%20Theme/IgniteLogonew.png?width=464&height=281&name=IgniteLogonew.png "Ignite Social Media")](https://www.ignitesocialmedia.com/) ![Mindset Header](https://resources.ignitesocialmedia.com/hubfs/Mindset%20Header.png) # Social Media and The Customer Journey ![Mindset](https://resources.ignitesocialmedia.com/hs-fs/hubfs/Mindset.png?width=736&name=Mindset.png) ## How to Create Social Content that Converts Learn how this proven approach to social media content creation and ad targeting will help you prioritize the customer experience and, as a result, see improved KPIs.  **Ignite Social Media clients who have implemented this approach have seen:** - 29% increase in social referrals with 50% of the budget - 62% decrease in cost per referral - Socially referred traffic converted at 2x the rate of traffic from the previous year **This white paper will help you:** - Consider the moments of discovery - Customize content based on community insights - Architect posts based on the channel **Instantly download the white paper by completing the form. ** ### DOWNLOAD THE Free White Paper ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2007-2023 Ignite Social Media. All rights reserved. | [Privacy Policy](https://resources.ignitesocialmedia.com/contact/privacy/)