--- title: Paid Social Services - Content That Converts description: Content That Converts is a social advertising service from Ignite Social Media featuring social content planning and a paid social strategy designed to capture and convert new customers via social media channels. Say goodbye to your editorial calendar and start driving sales from social content. image: https://resources.ignitesocialmedia.com/hubfs/Content%20That%20Converts%20-%20Explainer%20video%20thumnail-1.png --- [![Ignite Social Media](https://resources.ignitesocialmedia.com/hs-fs/hubfs/Ignite_August2018%20Theme/IgniteLogonew.png?width=464&height=281&name=IgniteLogonew.png "Ignite Social Media")](https://www.ignitesocialmedia.com/) - [Home](https://www.ignitesocialmedia.com/) - [About](https://www.ignitesocialmedia.com/about/) - [Clients](https://www.ignitesocialmedia.com/clients/) - [Services](https://www.ignitesocialmedia.com/services/) - [Case Studies](https://www.ignitesocialmedia.com/casestudies/) - [Blog](https://www.ignitesocialmedia.com/blog/) - [Contact Us](https://www.ignitesocialmedia.com/contact/) ![Social Content That Converts](https://resources.ignitesocialmedia.com/hubfs/CTC%20Collage%20400%20Tall%20-%20Edit-1.png) # **INTRODUCING** # CONTENT THAT CONVERTS ## Ignite Social Media clients see, on average, ## 35-45% more efficient social advertising spend We're replacing a calendar-based approach with a new model designed to drive real business results by tailoring social media content and targeting to meet your audience's **Mindset in the Moment**TM at each stage of the purchase funnel. ![Fashion Retailer](https://resources.ignitesocialmedia.com/hs-fs/hubfs/Fashion%20Retailer.jpg?width=150&name=Fashion%20Retailer.jpg)   For a fashion retailer, our unique approach to social ad buying led to a 51% increase in impressions, 33% more engagements, and a **76% increase in online revenue**.    ![Lifestyle brand](https://resources.ignitesocialmedia.com/hs-fs/hubfs/Lifestyle%20brand.jpg?width=150&name=Lifestyle%20brand.jpg)   Despite 50% less social media ad spend, a lifestyle brand saw **29% increase in conversions** from social media ads vs. the prior year when they followed a more traditional paid social strategy.        ![Healthcare Brand](https://resources.ignitesocialmedia.com/hs-fs/hubfs/Healthcare%20Brand.jpg?width=150&name=Healthcare%20Brand.jpg)   Our unique approach for a healthcare brand led to more than **$185K in savings** while generating 23% more impressions and **142% more referring clicks** than projected based on historical benchmarks.      ## How It Works We develop **social-first content**, tailor messaging and targeting to **each stage of your customer funnel,** and **constantly optimize your social ads** to ensure your social media content is delivering measurable conversions. - Social content tailored to address specific moments in the customer journey - Customized ad targeting designed to progress audiences down the funnel - Each strategy and measurement plan is tailored to the brand's unique objectives and buyer journey - We can be up and running in as little as three weeks    ## Still using an Editorial Calendar to plan your social media content? ### *"A CALENDAR-BASED APPROACH can lead TO DISJOINTED SOCIAL media CONTENT THAT DOES eVERYTHING BUT DRIVE MEASURABLE BUSINESS RESULTS"* ![Misi McClelland](https://resources.ignitesocialmedia.com/hs-fs/hubfs/DSCF5688.jpg?width=150&name=DSCF5688.jpg)  **~Misi McClelland** SVP Content, Analytics & Media Let's Start A Conversation! Fill out the form below to see how we can apply our Full-Funnel Content That Converts programs to your brand. ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) ##### North Carolina 4000 Centregreen Parkway, Suite 150 Cary, NC 27513 Phone: [919-653-2345](tel:919-653-2345) - [About](https://www.ignitesocialmedia.com/about/) - [Clients](https://www.ignitesocialmedia.com/clients/) - [Services](https://www.ignitesocialmedia.com/services/) - [Blog](https://www.ignitesocialmedia.com/blog/) - [Careers](https://www.ignitesocialmedia.com/careers/) - [Contact Us](https://www.ignitesocialmedia.com/contact/) © Copyright 2007-2018 Ignite Social Media. All rights reserved. | [Privacy Policy](https://www.ignitesocialmedia.com/contact/privacy/)